Google Ads management for e-commerce stores
Search, Shopping and Performance Max campaigns, structured around your margins and measured against the orders your store really took.
The work this covers
Account structure
Campaigns split by margin and by the job each product does, so budget follows profit.
Shopping and Merchant Center
Feed titles, attributes, disapprovals and supplemental feeds, kept clean week after week.
Performance Max
Asset groups, listing groups and brand exclusions, with search themes reviewed.
Search
Keyword and negative lists built from the search terms report.
Conversion tracking
Purchase tags, enhanced conversions and order values checked against the store's own records.
Bidding
Targets set per campaign from the ROAS your margin needs.
Where Google Ads sits in the stack
Each layer can be taken alone. Run together, they pass their findings to each other.
Email marketing
Repeat-purchase data. When buyers come back, a first order is worth more, so bids can go higher.
Media buying and creative
Search terms and product-level results, which show what buyers want and which products earn their budget.
What we need from you
- Admin access to Google Ads and Merchant Center, in your name
- Product cost and shipping cost for each product you want advertised
- Stock levels and the promotions you have planned
Questions about Google Ads
Do you take over an existing account or start a new one?
Either. An existing account usually stays, for its history, and gets a new structure inside it.
Do you run everything through Performance Max?
No. Most stores need a mix of Search, Shopping and Performance Max, and the split depends on the catalogue.
Who pays for the ad spend?
You do, directly to Google, from your own billing profile. Our fee is separate.